Unlock Better Performance From Google & Meta Ads
I help B2C brands, B2B SaaS teams, and founder-led companies improve paid acquisition by identifying wasted spend, weak signals, conversion gaps, and the highest-value opportunities across Google, Meta, and the funnel.
Audit framework
Paid Acquisition Diagnostic
A focused review of where paid media can become more efficient, reliable, and scalable.
Intent
Are we reaching the right people at the right moment?
Queries · audiences · buyer stage
Signal
Can we trust the data guiding decisions?
Tracking · attribution · lead quality
Message
Do ads, offers, and landing pages line up?
Creative · offers · landing pages
Performance
Where can results improve most?
Budget · tests · scale
Output: 90-Day Growth Plan
Prioritized actions to improve efficiency, signal quality, and scale.
Start with an audit
Paid Acquisition Audit + 90-Day Growth Plan
A practical review of your ads, funnel, tracking, and conversion quality — with a roadmap for the highest-impact improvements.
Paid acquisition that connects strategy to outcomes.
I work across the parts of paid growth that usually determine whether spend becomes profitable customers, qualified leads, or actual pipeline.
Google Search Growth
Capture high-intent demand with sharper keyword strategy, query control, ad testing, and landing-page alignment.
Meta Ads Strategy
Build stronger creative, audiences, retargeting, and testing systems for consumer, lead gen, and B2B campaigns.
Paid Acquisition Audits
Find wasted spend, weak conversion paths, tracking gaps, and missed opportunities across your paid media system.
Conversion & Funnel Strategy
Improve the path from click to purchase, lead, demo, or qualified opportunity — not just the campaign settings.
Built for teams that need sharper paid acquisition thinking, not just another ad vendor.
B2C & Consumer Brands
For brands that need better CAC, stronger creative testing, clearer offer strategy, and more efficient paths from ad click to purchase.
B2B SaaS & Lead Gen Teams
For teams getting leads or demos from paid media, but not enough qualified opportunities or pipeline.
Founder-Led & Lean Teams
For companies that need experienced paid growth direction without hiring a full-time lead or managing a traditional agency.
Pattern recognition from 10+ years across growth models.
I bring a rare mix of paid media experience and analytical depth, including a master’s degree in statistics from Stanford. That background shapes how I think about testing, signal quality, attribution, and whether campaign data is actually telling us what we think it is.
You work directly with me — not a sales team, account manager, or junior media buyer. The goal is expert strategy and hands-on execution without the agency handoff.
The work is simple to describe:
make paid media more efficient by improving the connection between targeting, intent, creative, messaging, landing pages, tracking, and the actual business outcome.
Expert-Level Management
10+ yrs
Deep experience across Google Ads, Meta Ads, conversion strategy, and performance marketing.
Execution, not just advice
Hands-on
Strategy, account structure, copy testing, creative direction, landing-page recommendations, and optimization.
Business outcome focus
CAC → Pipeline
Recommendations tie back to purchases, leads, demos, qualified opportunities, and revenue quality.
Stanford Statistics
Analytical depth
Master’s-level training in data, experimentation, and signal interpretation — applied to real-world paid acquisition decisions.
The biggest gains usually come from a few high-impact improvements.
I look across intent, messaging, tracking, creative, and conversion flow to find where paid media can become more efficient, more reliable, and easier to scale.
Spend Efficiency
Find poor-fit queries, over-broad targeting, weak segmentation, and budget that could be working harder elsewhere.
Message Match
Align ads, offers, and landing pages with what prospects actually want at the moment they click.
Conversion Quality
Look beyond raw conversions to understand whether paid media is producing valuable customers, qualified leads, or real pipeline.
Testing Clarity
Turn creative, copy, landing-page, and offer tests into clearer learning and better decisions.
Experience across B2C, SaaS, tech, and lead generation
Over the last 10+ years, I’ve worked across consumer products, ecommerce-style direct response, lead generation, and B2B SaaS.
Selected past clients
Start with clarity. Then prioritize the work that can actually move performance.
Audit
Deep-dive into Google Ads, Meta, landing pages, tracking, conversion quality, and the full paid acquisition path.
Prioritize
Turn findings into a practical 90-day plan: quick wins, structural fixes, testing roadmap, and budget priorities.
Scale
Execute, test, and improve the system over time — with a focus on efficient growth, not vanity metrics.
Paid Acquisition Audit + 90-Day Growth Plan
A strategic review of your Google Ads, Meta ads, landing pages, tracking, and conversion quality — followed by a prioritized plan to improve performance.
Book an intro call
Grab a time on my calendar for a short intro call. Good fit if you want expert help diagnosing what is limiting paid media performance before committing to a larger engagement. If you prefer to send context first, email is available below.